The heart we carry forward.
We’ve covered a lot of ground together. Since the first shape studies in July, we’ve explored different routes, listened to your feedback and learned what this identity needs to carry: clinical expertise and care, individual contributions with a shared purpose, and children and families at the center. Every route led us back to one idea, a brain built from hearts.
The 45 second film below shows that idea come together, as six distinct forms reach toward one shared focus: the child and family.
The 45 second film shows that idea come together, as six distinct forms reach toward one shared focus: the child and family. Here are four moments from it.
Inside the film
A brain shaped by hearts.
Starting from a familiar shape, the heart, we turn a new page on a journey of nearly 100 years, centering on where Heartspring is going: the brain. The heart remains and the form evokes the brain, a direct expression of neurodevelopmental care and the people at its center. It is a heart that is also a brain. Childhood care sits at the center of it, and that is the spark.
Where knowledge meets warmth.
As the heart folds and connects, the blues represent clinical knowledge while the oranges bring the warmth of human care. Together, they reflect how expertise and relationships support one another.
Clinical confidence
Navy, blues and teal for clinical knowledge
#1A4279#2D699F#3F8FCB#52B0B8Human warmth
Yellow, oranges and red for the warmth of human care
#F7CE47#ECA340#EA762E#DE5D35Screen values shown for review. Print values come with the final art files.
A brain shaped by hearts.
A mission that continues to unfold.
The routes we exploredEvery route taught us something. Open to see the studies that shaped the mark, shared for reference rather than as final options.
Today and proposed
Levels of detail
Spacing
Anatomy
One color
